Revenue Management for Ski Resort Accommodations

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It’s simple: We recognize ski resort accommodations have unique needs when it comes to revenue management and need a custom pricing strategy for their market.

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Our expert team uuses dynamic pricing to optimize your airbnb prices to earn you the most

Revenue Management In Ski Resorts Is Challenging

Ski resorts face unique and challenging concerns regarding pricing, from fluctuating demand due to weather conditions to the competitive landscape of neighboring resorts. The complexity of managing peak and off-season rates, adjusting prices swiftly to respond to market changes, and ensuring profitability despite unpredictable factors requires expertise. It is crucial to have a revenue manager who truly “gets it”.

Revy - revenue management in ski resorts is challenging and requires a specific set of skills

Seasonality

Impacting Daily Rates & Occupancy

The seasonal nature of the industry makes dynamic pricing essential; pricing adjustments must be frequent and respond quickly to demand spikes.

We tailor our pricing strategies to seasonality, offering premium or discounted rates based on the time of year.

Weather Conditions

Impacting Lead Time & Cancellations

Weather significantly impacts ski resort bookings, as guests may cancel due to poor snow conditions, and many hesitate to book until there is adequate snowfall and the length of the season.

While we can’t control the weather, we minimize risk by strategizing lead times and cancellation policies in advance.

Staffing

Impacting Your Operation

Ski resorts are faced with a small and transient labor force making staffing a major challenge. Finding and retaining reliable and qualified support is next to impossible.

We handle pricing so you can focus on hiring, training, and retaining staff, giving you more time to enhance the guest experience.

Off Season

Impacting Cashflow

Off-seasons significantly impact your cash flow, making it crucial to have a sound pricing strategy to offset costs and determine whether it’s even worth staying open during these periods.

We will help forecast your revenue which will help us understand your cashflow constraints. additionally we employ specific strategies such as length-of-stay discounts to attract longer stays.

Why Partner With Revy?

We understand the unique challenges ski resort operators face; we operate in ski resorts ourselves and know the pricing strategies needed to succeed. Our expertise ensures your revenue management is in capable hands.

About Revy

Revy, named after the slang term for Revelstoke Ski Resort, embodies our deep connection to the ski resort industry. As a Canadian company based in British Columbia, we have an intrinsic understanding of the unique challenges ski resort operators face. Our roots are firmly planted in ski resort communities; we’ve lived in them, and our very first client operated in one. Revy isn’t just a service—it’s a partner that truly gets what it means to operate in a ski resort.

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Revy we know ski resorts, we lived in them, and we love them

Ski Resort Experience

Our deep-rooted experience in ski resort revenue management is anchored by our managing partner, Connor, who was formerly a revenue manager for Leavetown, handling clients such as Vail Resorts, Banff Lodging Company, and Alterra Mountain Co. In addition to Revy, Connor and Keiran operate a vacation rental management company that serves ski resorts across Western Canada, including markets like Whistler, Big White, Canmore, and Sun Peaks.

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our ski resort experience - we started in a ski resort and managed revenue for the biggest ski resort operators

How It Works

Our service is simple and tailored to the needs of our clients. For individual operators like Airbnb hosts, we offer a 5% commission on revenue, ensuring our goals are aligned to grow your revenue. For larger operators such as management companies, hotels, and resorts, we provide custom pricing that better suits their enterprise needs. We use dynamic pricing software and complement it with our expertise in revenue management.

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Revy - how it works for ski resorts

Frequently Asked Questions

Revenue management in ski resort communities is unique due to the distinct challenges and dynamics of these locations. Seasonal fluctuations, unpredictable weather, and a limited local talent pool meaning its quite possible a competent revenue manager does not live in such a small community. Ski resorts must account for peak seasons, off-seasons, and sudden demand shifts due to snowfall or other weather conditions. Additionally, competition from nearby resorts requires a keen understanding of local market trends. Effective revenue management in this context involves not just dynamic pricing but also expert analysis and strategic planning tailored to the ski resort industry’s specific needs.

Revy Tips for Ski Resort Communities

  • Leverage Dynamic Pricing, but Stay Weather-Aware:
    • Dynamic pricing software is invaluable, but it can’t predict weather. Adjust your rates to reflect impending snowstorms or favorable conditions to maximize last-minute bookings.
  • Understand Local Competition:
    • A competent revenue manager keeps a close eye on the pricing strategies of nearby ski resorts. Skiers often compare several resorts, so ensure your prices are competitive to avoid losing potential guests.
  • Competitive Airbnb Pricing:
    • For Airbnb hosts, it’s crucial to fine-tune your pricing to stay competitive with nearby listings. Accurate pricing ensures you attract bookings without undercutting your potential revenue.
  • Strategic Inventory Management for Larger Operators:
    • Larger operators need a balanced pricing strategy that books accommodations well in advance of the ski season while reserving some inventory for last-minute premium rate bookings. A skilled revenue manager can help find the sweet spot between early and late bookings.
  • Seasonal Adjustments:
    • Tailor your pricing strategies to reflect peak and off-peak seasons, offering premium rates during high demand and discounts during slower periods to optimize occupancy and revenue.
  • Comprehensive Market Analysis:
    • Regularly analyze market trends and competitor pricing to adapt your strategies accordingly. Staying informed about the broader market helps maintain a competitive edge.
  • Maximize Special Events:
    • Capitalize on local events, holidays, and school breaks by adjusting your pricing to reflect increased demand during these periods.

  • British Columbia
    • Whistler
    • Big White
    • Sun Peaks
    • Revelstoke
    • SilverStar
    • Fernie
    • Kicking Horse
    • Kimberly
    • Apex
    • Sasquatch
    • Mt. Washington
    • Red Mountain
    • Panorama
  • Alberta
    • Banff
    • Canmore
    • Jasper
  • Quebec
    • Mont Tremblant
    • Le Massif
  • Ontario
    • Blue Mountain
  • Colorado
    • Vail
    • Aspen
    • Breckenridge
    • Telluride
    • Steamboat Springs
    • Keystone
    • Beaver Creek
    • Copper Mountain
    • Crested Butte
  • California
    • Mammoth Mountain
    • Squaw Valley
    • Heavenly
    • Northstar
    • Kirkwood
    • Big Bear Lake
  • Utah
    • Park City
    • Deer Valley
    • Snowbird
    • Alta
    • Sundance
    • Solitude
    • Brighton
  • Wyoming
    • Jackson Hole
  • Montana
    • Big Sky
    • Whitefish
  • Idaho
    • Sun Valley
  • Vermont
    • Stowe
    • Killington
    • Sugarbush
  • New Hampshire
    • Loon Mountain
    • Bretton Woods
  • Maine
    • Sugarloaf
    • Sunday River
  • New York
    • Whiteface
    • Hunter Mountain

  • Austria
  • Switzerland
  • France
  • Italy
  • Germany
  • Spain
  • Norway
  • Sweden
  • Finland

Types of Clients Revy is Looking to Partner With

Revy seeks to partner with a diverse range of properties in ski resort communities, including:

  1. Airbnb Hosts: Individual property owners looking to optimize their rental income.
  2. Vacation Rental Management Companies: Firms managing multiple rental properties that need expert revenue management.
  3. Boutique Hotels: Smaller, unique hotels that want to maximize their revenue potential.
  4. Motels: Budget accommodations that can benefit from dynamic pricing strategies.
  5. Ski Resorts with Accommodation Arms: Resorts that offer lodging as part of their services and need specialized revenue management to handle their unique challenges.

By partnering with these types of properties, Revy aims to enhance revenue management and maximize earnings across various accommodation options in ski resort communities.

Do less, earn more, and provide a better guest experience

Focus on creating the best possible guest experience and leave the pricing strategy to us.

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